Join a four-week cohort, learning to build with AI
Cohort 0 Starts: May 4th 2026
I want to
build:
Custom Form What you'll learn ↓
Own your data, replace cloud forms
What you'll build & learn
  • Map the input fields your form actually needs vs. what Typeform made you build around
  • Write validation logic that rejects bad data before it reaches your database
  • Connect form submissions to a destination: email, spreadsheet, or database
  • Deploy to your own domain with zero monthly cost
  • Exit condition: form accepts valid input, rejects invalid, submissions arrive within 60 seconds
Personal Finance Tracker What you'll learn ↓
No more data out in the wild
What you'll build & learn
  • Import CSV exports from any bank or credit card without touching a third-party app
  • Define your own spending categories and write rules that auto-sort transactions
  • Build a trend view that answers "where did my money go" in under 60 seconds
  • Store everything locally — no account, no subscription, no breach exposure
  • Exit condition: full month reconciled without opening Mint, YNAB, or your bank's dashboard
Internal Tool What you'll learn ↓
You've been asking for it, now you just built it
What you'll build & learn
  • Map your process as a sequence of steps with clear handoff points
  • Build a UI that guides someone through the process without verbal explanation
  • Add status tracking so anyone can see where a task is at a glance
  • Write the exit condition before you write a single line of code
  • Exit condition: a new person executes the process using only the tool with no coaching
Booking Page What you'll learn ↓
Replace Calendly
What you'll build & learn
  • Model availability logic: blocked times, buffer rules, timezone conversion
  • Integrate with Google or Outlook calendar via API — read and write
  • Send confirmation emails to both parties without a third-party email service
  • Handle the edge cases: double bookings, cancellations, reschedules
  • Exit condition: a stranger books a time without contacting you, calendar reflects instantly
Business Metrics Dashboard What you'll learn ↓
Auto-updated, no SaaS subscription needed
What you'll build & learn
  • Identify the 3–5 numbers that actually tell you how your business is doing
  • Pull data from multiple sources: spreadsheets, APIs, exported CSVs
  • Schedule automatic refresh so the dashboard is always current
  • Build human-readable visualizations without a BI tool subscription
  • Exit condition: you check the dashboard instead of the original sources every morning
Web Scraper & Alert What you'll learn ↓
Watch anything and aggregate
What you'll build & learn
  • Identify reliable CSS selectors or XPath targets for the data you want
  • Handle dynamic pages, pagination, and sites that fight scraping
  • Write change-detection logic that distinguishes real changes from noise
  • Route alerts to email, SMS, or Slack with zero false positives
  • Exit condition: 7 consecutive days — every real change triggers an alert, no false positives
Automation Script What you'll learn ↓
Replace Zapier with your own running free forever
What you'll build & learn
  • Map a trigger → action chain you currently do manually or pay to automate
  • Write error handling that logs failures and retries without your intervention
  • Schedule the script to run on a cron or event-based trigger
  • Deploy to a free or low-cost server so it runs while your laptop is closed
  • Exit condition: 7 consecutive days without failure, zero manual intervention
Client & Project Log What you'll learn ↓
JIRA doing too much? Make your own
What you'll build & learn
  • Design a data model that fits how you actually track clients and work
  • Build fast search and filter so any record surfaces in under 10 seconds
  • Migrate your existing notes, spreadsheets, or CRM exports in one pass
  • Add just enough structure — no feature bloat, no unused fields
  • Exit condition: you haven't opened the old system in 5 business days
Excel Macro & Dashboard What you'll learn ↓
A weekly grind can eventually just be an email
What you'll build & learn
  • Ingest source files in whatever format they arrive — messy CSVs, multi-tab workbooks
  • Write transformation logic that normalizes, deduplicates, and summarizes
  • Format the output to match what stakeholders actually want to read
  • Wrap it in a one-button macro so anyone on your team can run it
  • Exit condition: report produced in under 5 minutes, output identical to the manual version
Start my own drop shipping business What you'll learn ↓
Register your business, know your goals, launch early and often
What you'll build & learn
  • Define your niche and validate demand before spending anything on inventory
  • Build a lightweight storefront that connects to a supplier API or fulfillment service
  • Automate order routing, tracking updates, and customer confirmation emails
  • Set up basic analytics to know your cost per acquisition from day one
  • Exit condition: first real order processed end-to-end without your manual involvement
Custom AI Workflow What you'll learn ↓
Automate any recurring knowledge task
What you'll build & learn
  • Identify a task you repeat weekly that follows a consistent pattern
  • Write a prompt spec that produces reliable output — not just a good first draft
  • Build the pipeline: input → model → structured output → destination
  • Add a review step so you stay in control without doing the rote work
  • Exit condition: task runs on schedule, output requires only light review before use
3D Printable Product What you'll learn ↓
Design it, share the file, print
What you'll build & learn
  • Translate a real-world constraint into a parametric design spec
  • Work within print tolerances: wall thickness, overhangs, fit and clearance
  • Iterate the model based on a physical test print — not just a render
  • Prepare and share the file so someone else can print it without asking you questions
  • Exit condition: downloaded and printed by someone other than you, performs its function unmodified
Publish My Own Book What you'll learn ↓
You've always wanted to tell that story and share it
What you'll build & learn
  • Scope the book to something completable in four weeks — one clear idea, one audience
  • Use AI to move from outline to draft without losing your voice
  • Format for both digital (ePub/PDF) and print-on-demand distribution
  • Set up a landing page and distribution link before launch day
  • Exit condition: live on at least one platform, first copy sold or downloaded by someone you don't know
What is Direction.?

In four weeks you will ship something real that you couldn't have built before.

You join a one-month cohort of 30 builders. 2 hours of weekly live instruction with take-home work that works for you. A growing community that sticks around long after you launch.

Reserve your seat $99 / lesson  ·  30 seats per cohort
4
Weeks
30
Seats max
$99
Per lesson
1:1 with coach
Included free

"Most people never know what they're capable of building because they never had a clear path from idea to shipped product. Direction is that path."

The Four Weeks
Week 01

Problem Decomposition & Goals

The hardest part of building is defining precisely what you're building and why. You leave week one with a clear problem, a defined scope, and a plan that's actually executable according to your goals.

01
Week 02

Prototyping with AI

You learn how to use Claude or ChatGPT to build the first working version of your thing. It doesn't have to be pretty. It just has to exist. This is the week most people get stuck.

02
Week 03

Testing & Iteration

Now it's time to test, break things, learn, and improve. Week three is where your project gets honest and you get better. The cohort is going to be your pressure test.

03
Week 04

Launch & Demo Day

You ship at the end of Week 4. You present to the cohort and leave with your MVP, a plan for what's next, and a group of people who watched you build it from nothing.

04
What's Included
// 01

Weekly Live Sessions

Two hours of live instruction from product leaders every week, in real time, with the cohort and open questions and answers. Recordings for your review.

// 02

Take-Home Work and Group Study

Each instruction period ends with a goal for what to build during the week. You work with your cohort to help each other. You'll come into the next week having made real progress on your actual project.

// 03

Free 1:1 Session

One dedicated session with the instructor when you need it. Stuck, pivoting, or just need a second set of eyes.

// 04

Cohort Community

A private group with your 30 cohort peers. Share progress, ask questions, get unstuck, community is the power. Every graduate gets access to the graduate group.

// 05

Demo Day

Week four ends with every student presenting what they built. It's the moment the whole course is designed toward.

// 06

What Comes Next

Every student leaves with a clear plan for where their project goes after the cohort and access to a growing network of builders.

Who you'll learn with

Founders who've shipped. Collectively they've built, run, and sold companies across defense, robotics, manufacturing, and software — a combined $7B in value created. They're here because they believe anyone can build, and they want to prove it.

Andrew
Andrew
Founded (and sold!) Machine Vision and Augmented reality Products used by 50 million consumers. Founded findcovidtesting.com, the most widely used COVID service in 2020. Consistently delivered AI powered products for consumer, government and industry consumers for over 25 years.
Matanya
Matanya
One of the globally recognized leaders in AI and industrial automation. Holds more than 50 patents and has raised over $250M dollars. Founder and CTO at AMP Robotics, deploying 100s of robots worldwide. The first to deploy robotics and AI worldwide, to sort the world's recycling at global scale.
Michael
Michael
Founded (and sold!) a revolutionary cybersecurity training product. Is delivering millions of secure chips monthly via advanced 3D manufacturing for Secure ID, Payment processing, Robotics, Logistics, and custom Healthcare products.
Taylor
Taylor
Taylor has been building software for 30 years and loves to help others make their ideas come to life. Few have more experience shipping desktop, web and mobile products, covering the full stack from hardware integration, web development, platform development, database manangement, testing, frameworks and AI workflows.

Simple pricing.

Week by week $99 per lesson — pay as you go
$99/wk
Our refund policy is simple:

Drop before the first class — full refund, no questions. After class one begins, that lesson is non-refundable. You are never charged for a lesson you haven't signed up for.
Reserve your seat for Cohort 0: May 4 2026 - May 29th 2026.

30 seats. First come, first served. Submitting takes you to checkout, your seat is confirmed once payment is complete.

By continuing you agree to our Terms of Service and refund policy above. Your seat is not held until payment is complete. Questions? [email protected]